Reimagining How to Improve the Lives of All

Persona Development | Product Strategy | Repositioning | Brand Identity Development | Key Message Development | Communications Strategy + Materials Development

 
 

What if you could show population health leaders the positive community impact they could deliver in a way that made them understand, desire, and commit to the software solution?


CLIENT

Nationally leading tech firm

 

FOCUS

Reimagining How to Improve the Lives of All
I worked with a nationally leading tech firm to strengthen its brand and attract population health leaders faced with a rapidly growing series of community challenges.

 

IMPACT

  • Repositioned the firm, refreshed its brand identity, and launched a new online experience
  • Reimagined and revised web-based product experience to achieve all-time highs in prospect and customer engagement
  • Designed a communications architecture, rhythm, and suite of tools to reach audiences more effectively
 

STORY

With health care reform in full effect, I was asked to help a leading tech firm develop a unique positioning within population health, and to help create more value through new and/or refined products and experiences that customers would demand in the future.